LOGO REDESIGN

Tabasco's Legacy: Tabasco is an American brand of spicy sauce founded in 1868. It upholds its legacy by
maintaining unchanged recipes and production methods.

Authenticity and Quality: Tabasco is known for its commitment to authenticity, genuine flavors, and
exceptional quality. Hand-picked peppers from Avery Island ensure maximum flavor and heat.

Flavor Profile: Tabasco offers a unique and bold flavor profile, striking the perfect balance of heat and
tanginess, making it a versatile addition to various dishes.

Sustainability: Tabasco implements eco-friendly practices, including water conservation, waste reduction, and preservation of natural habitat.

Current Logo: The current Tabasco logo features a rhombus with a double circle inside, accompanied by a wordmark. The logo has a red color scheme, representing the Tabasco pepper, and includes the words "Made in the USA," "Avery Island LA," and "Since 1868" in lowercase.

Desired Logo Redesign: The new logo should convey the essence of Tabasco (heat and flavor) while
modernizing the design to appeal to a wider audience and represent the brand's commitment to
innovation. It should have a strong visual impact and be instantly identifiable across all touchpoints.

Design Considerations: The logo can experiment with colors, spice/fire elements, and play with hues. It
should be aesthetically pleasing and aligned with current design trends in the market.

Competitors: Tabasco's competitors include Cholula, Frank's RedHot, Sriracha, Louisiana Hot Sauce, and El
Yucateco.