I'M
Samarth
Mehta..
Student of Conestoga college
Learning new things
AR APP Previsualization
For the company “Kitchener Tourism Co.” I will be providing ideas about how implementing AR (Augmented Reality) to their business can grow their revenue and attract more tourists domestically and internationally with this unique implementation of technology. Victoria Park is a beautiful Park in the heart of Kitchener filled with a lot of activities, greenery and a beautiful lake which is a sight to withhold. With the help of AR this tourist spot can gain a high increase in tourists which will directly benefit their business.
Problem Statement
Kitchener Tourism Co. needs to increase their business by inviting more tourism in the Kitchener-Waterloo Region. They want different types of tourists from all around the globe to take their service because their business is Rapidly declining.
Bird Watchers and Nature Lovers.
Users
Bird Watchers and Nature Lovers
Health enthusiast and athletes
Tourism Teachers and Tourists
Research/Brainstorming Ideas
1. Mini guiding map
2. Navigation assistance
3. Language Translation
4. QR code for events
5. QR code for health workshops
6. Plants, trees and animal recognition
7. Warning near cautious locations like lakes.
8. Pop-ups for Social distancing
9. Construction Warnings.
10. Slippery surfaces and snow/rain warnings.
Persona Ideation>
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Nature Lovers.
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Athletes.
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Bird Watchers.
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International Tourists.
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Local Visitors/Tourists.
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Health enthusiasts.
AR Experiences>
Scope of the AR Application
Navigation through the park
Tree recognition
Animal recognition
Language Translation
Safety of users
Process>
01
Finding the Right Name for the Business and recognising their main source of income.
02
Brainstorming Ideas and Researching for potential users of the AR application.
03
Visiting the Park to capture Raw photos to edit them in a way to previsualize the AR Application.
04
Editing the pictures using Photoshop to showcase how the AR application will improve the User Experience for Tourists and other visitors of the park using AR technology.
Outcomes and lessons
1
Outcomes
Potential Outcome from this AR application would be that the revenue earned by the "Kitchener Tourism Co." will increase as more International tourists speaking different languages will book their service because of convenience of AR language translation and many other AR features available. This will greatly increase overall UX of local visitors for the park as well.
2
Lessons
I learnt multiple things from this project, I learnt how to capture good photos and finding the perfect subject for the project. I learnt new Photoshop skills and editing skills. I gained confidence while talking to the visitors of the park about their experience and how often they visit the park. I have a strong idea of how emerging technologies like AR can greatly improve user experience.